About Us

Independent Menswear. 30+ Years in the game.

Welcome to Cover Story – your trusted source for curated men’s designer fashion, based in the heart of Leicester, UK.

With over 30 years of experience in the branded fashion industry, we bring together a deep knowledge of menswear with a modern eye for independent style. From wardrobe staples to standout pieces, everything we stock is carefully selected for men who care about quality, authenticity, and effortless style.

Curated Labels. Authentic Pieces.

We stock a handpicked selection of authentic menswear and lifestyle brands, including:

Universal Works

Folk

Wax London

Nudie Jeans

Cassiel

Serge DeNimes

Oscar Deen

Cookman

Whether it’s British tailoring, sustainable denim, or streetwear with a story — we only work with brands that value craftsmanship, design, and substance.

Why Cover Story?

Over 30 Years of Experience
Fashion is in our DNA. We know what makes a garment great — and what customers expect.

Our Mission

We started Cover Store to offer something different:
A shopping experience that’s straightforward, trustworthy, and style-led — with no hype, no gimmicks, and no inflated prices.

Our goal is simple:
To help men build better wardrobes with clothing that lasts.

Style That Speaks. Experience That Shows.

Join the growing community of customers who trust Cover Store for their wardrobe.

Garth coverdale - owner will be in most days to help and serve.